SEO’s Meaning Is Defined By Customers, Not Practitioners

My response to where Samuel states:

SEO is help­ing search engines to crawl, parse, index, and then dis­play your web­site in organic search results for desired, rel­e­vant key­words and search queries.

I thought I wasn’t going to agree with you, but I do to a point. Everything you say is true – outreach is a form of PR, for example. However a PR person looking just for coverage might approach it entirely differently to an SEO agency. Continue reading

Can Local Customers Find You

Speaking Engagement in Dudley and Saving Your Online Marketing Campaigns

It’s been a busy few months with various trips to the US (Chicago was beautiful, really great to be back in that city after a few years without visiting) and lots of exciting new potential projects lined up over there. I’m back in the UK now and back on the seminar circuit. My next event is speaking at the Dudley and District Business Club about how to adapt to the changing marketplace and advertise and promote your business online. Continue reading

Rethink Your Business Podcast – Growing Online via Barlow Douglas Hall CPAs

I had the pleasure of joining Dave Hall on his rapidly growing podcast for business owners looking to take the next step and grow their businesses and transition into a more effective way of working and living.

My episode was about growing your business online and can be found here on the Barlow Douglas Hall CPAs site:

Barlow Douglas & Hall CPAs
10777 W Twain AVE
Suite #225
Las Vegas NV 89135


The Real Cost of Cheap Marketing

I took part in an interesting discussion on this week about how a company that only has $1,000 should invest that in marketing. One of the key things many people misunderstand in that situation is the true costs associated with undertaking marketing in-house, particularly when it comes to the ‘opportunity cost’ of taking workers away from things they’re good at and placing them onto tasks they then perform suboptimally. Continue reading


What You Can Do To Counter Google’s Squeeze on E-mail Marketing and Promotions

The shocking picture below shared originally by Aaron Wall shows what happens to a platform once Google reach what they feel is a suitable level of strategic dominance. Aaron Wall jests that one has to search to even find the search results on many queries now on the dominant search engine (for most English language regions) and he’s not far from the truth. As Google increases it’s dominance in the e-mail market, it is going to be important to learn lessons from the search market, extrapolate where Google is taking things and take what measures we can to improve performance and reduce reliance on Google traffic. Continue reading